Summer at
23 - 24
Overview
Summerfest, one of the world’s largest music festivals, sought a bold refresh to its brand, and I was proud to help lead the charge. I redesigned the website from the ground up, created dynamic artist posters for headliners like Lil Uzi Vert and Illenium, designed in-store merchandise, and crafted eye-catching digital and social media assets—all contributing to the festival’s energetic and iconic identity.
The redesigned Summerfest website is now a vibrant,
user-friendly hub that captures the excitement of the event. With updated visuals and seamless navigation, it invites fans to dive into the lineup, explore events, and experience the electric atmosphere before they even enter the festival.
process
process
process
See more work
Milwaukee Airwaves
The leading sound, light, and DJ company that has been the go-to choice for weddings in the Milwaukee area for over 10 years, goes through a rebrand.
